Cytotect® CP
Biotest's method against CMV had been updated after 40 years. To showcase this, the plan was to ditch the traditional MOA video for a rock-and-roll theme: 'band members' coming together to 'amplify' protection against CMV, highlighting the revolutionary changes in the drug's method and its 5 integral elements.
With tight deadlines and a small budget, I relied on stock footage, going for a cut-out collage style that blended different clips while keeping it cohesive. Colour grading and texture tied everything together. Solely responsible for storyboarding and the video creation, I particularly enjoyed layering hand-drawn animation on top.
An exciting project, especially as a significant solo endeavour. Full responsibility for the style and feel was a big task, but I enjoyed making it my own. This was my first time creating a video in a cut-and-paste style, and I learned a lot I'm excited to apply in future.
BTS & Beyond
Style-setting storyboard frames, and the film in use at congress with a themed booth.
