← All design work
Manchester Furniture Show

Brand Identity & Guidelines

A brand refresh for Manchester Furniture Show, the UK's summer furniture trade event. I developed the updated identity, colour palette and typography, then rolled it out across the show's marketing collateral.

Brand Guidelines

The full 14-page guidelines deck, covering the brand concept, colour system, typography and logo lockups.

Manchester Furniture Show brand guidelines, page 1
Manchester Furniture Show brand guidelines, page 2
Manchester Furniture Show brand guidelines, page 3
Manchester Furniture Show brand guidelines, page 4
Manchester Furniture Show brand guidelines, page 5
Manchester Furniture Show brand guidelines, page 6
Manchester Furniture Show brand guidelines, page 7
Manchester Furniture Show brand guidelines, page 8
Manchester Furniture Show brand guidelines, page 9
Manchester Furniture Show brand guidelines, page 10
Manchester Furniture Show brand guidelines, page 11
Manchester Furniture Show brand guidelines, page 12
Manchester Furniture Show brand guidelines, page 13
Manchester Furniture Show brand guidelines, page 14

Social Campaign

Manchester Furniture Show Instagram carousel campaign mock-up

Before & After

The show's previous identity, versus the refreshed 2026 branding.

Manchester Furniture Show previous branding, 2025 carousel post
Manchester Furniture Show previous branding, 2025 anniversary post

Print & Out-of-Home

Poster and social executions of the new identity, produced for the show's out-of-home and paid campaigns.

Manchester Furniture Show poster mock-up on a street billboard
Manchester Furniture Show social ad creative