Brand Identity & Campaign Design
Home & Gift asked me to develop new branding for their buyers' festival in Harrogate, built on their own audience research. I pitched and sold in a scrapbook-inspired concept — torn paper, washi tape and polaroid photography — then art directed and built out the entire identity myself: rebranding every asset, adding illustrated details, and creating templates and brand guidelines for the wider team to use.
From there I ran with the marketing collateral and print production end-to-end, liaising directly with the print company on on-site signage, alongside the paid digital campaign.
A full-ownership project from pitch to print. It's satisfying to see a concept sold in from a single deck now running consistently across social, email, print and the show floor itself.
Brand Guidelines
The full 16-page guidelines deck, covering the concept, colour system, typography and illustration style.
Social Campaign
Countdown Series
Print & Campaign Assets
Registration & Testimonials
On-site Signage
Wayfinding and environmental graphics, produced for print and installed on-site at the show.
Live on Instagram
The finished system running on @homeandgiftharrogate: profile, grid and campaign posts all built from the same templates.
